We can’t wait for the 2024 Holidays on Higgins! Join us for the kick-off to the holidays in Downtown Missoula on December 7, 2024! Experience the magic of Missoula’s Holidays on Higgins with a festive Missoula Makers Market with over 40+ makers, caroling, cozy bonfires, Santa and the tree lighting.

Thanks to our 2024 Holidays on Higgins Sponsors:

Title Sponsors:

Star Sponsors:

Media Sponsors:

Snowman & Sleigh Sponsors:

A+E Design | Bathing Beauties Beads | Betty’s Divine | Boyle Deveny Meyer

First Montana Bank | Cancer Support Community | Good Food Store

High Mountain Creative | Montana Gift Corral

Scheels |Poteet Construction| Potelco, Inc. | Red’s Towing | Xplorer Maps

Schedule of Events:

All day: Children’s Activities at Downtown Businesses

11:00am-3:00 pm: Santa at the Missoula Public Library. Enjoy FREE photos with Santa and share your holiday wishes. MUST be in line by no later than 2:15 pm, as Santa has to check on his reindeer at 3 pm sharp!

4-7 pm: Holidays on Higgins kicks off! Enjoy stationary floats parked on Higgins from Broadway to the XXXX’s, a Missoula Makers Collective Market with 30+ vendors, and cozy up to the burn barrels along Higgins.

6 pm: Tree Lighting with Santa

Children’s Activities & Workshops:

All day during Holidays on Higgins, Missoula businesses host or provide a free to low cost activity to children and their families.

A Carousel for Missoula: 12-5:00 pm: Buy one Carousel Ride, Get one Free. 10% off Carousel Season Pass purchases available.

Animal Wonders/Residence Inn: 125 N. Pattee Street, 12-3 pm: Animal ambassadors, face painting, and coloring pages.

Bathing Beauties Beads: 812 Toole Ave, Suite E. 11:am-3:00 pm: Create beaded snowflakes ($6) Portions of proceeds support Missoula Food Bank.

Bernice’s Bakery: 190 S. 3rd Street West. 1-4:00 pm: Children’s Cookie Decorating (first cookie free, $1 for additional) Cash-Only, limited seating, dress warmly fo outdoor line.

Betty’s Divine: 509 S. Higgins Ave, 1-4 pm. Community beading circle with Heather! Come get cozy with us and craft a naughty or nice necklace or a jingle bell bracelet for yourself or to give as a gift. $5 each

Big Dipper: Multiple locations. Seasonal Holidays on Higgins ice cream flavor.

Cranky Sam Public House & Frame of Mind: 233 W. Main Street, 11-3 pm: Kid’s ornament making with photos on site for $3 with Frame of Mind. Adult beverages and brunch specials available.

Draught Works Brewery: 915 Toole Ave, 12 pm-close: Annual Snowflake Challenge ($2 to benefit Watson’s Children’s Center). Jeremy with Missoula Cakes will be doinga Cakes and Casks pop-up from 2-5 selling slices of decadent cake along with yummy gifts and goodies galore!

Imagination Station & Residence Inn: 125 N. Pattee Street, 12-3 pm: Paint By Number

Import Market: 201 W. Broadway, 10 am-6 pm: Free coloring, $20 caricatures and upcycled ornaments. Donations accepted.

Jeannette Rankin Peace Center: 519 S. Higgins Ave, 12-4 pm: Origami peace crane ornaments and hot chocolate.

Lake Missoula Tea Company: 136 E. Broadway Street, 12-4 pm: Blend and label your own tea.

Lewisia Home: 312 North Higgins, 12-4 pm: Children’s gnome search, find the )barely) hidden gnomes and get a prize.

Mary’s Mountain Cookies: 101 S. Higgins Ave, 1-3 pm: Free cookie decorating for kids under 12.

Missoula Children’s Theatre: 200 North Adams Street, 2-4 pm: A Christmas Story Musical and festive cookies

Missoula Art Museum: 355 N. Pattee St, 11-12:30 pm: Free luminaria workshop for all ages.

Missoula Public Library: 455 E. Main Street, 11-3 pm: Holiday Extravaganza with live entertainment and festive treats. Santa at the Library from 11-3:00 pm, must be in line by 2:15 pm.

Montana Antique Mall: 331 West Railroad St, 11-5 pm: Christmas open house with treats and gift shopping.

Noteworthy Paper & Press: 219 S. 3rd St. West, 11-3 pm: Letters to Santa (stationery provided).

Pearl Boba Tea: 420 N. Higgins Ave Suite B, 12-4 pm: Coloring contest with a a chance to design the January drink special.

Revolvr: 301 N. Higgins Ave, 10 am-6:00 pm: Beanie Decorating.

Roxy Theater: 718 S. Higgins Ave, 12-4 pm: Free Holiday Classics, hot cocoa available.

Sacred Ally: 130 E. Broadway St. 10-9 pm: Face painting, coloring station grand opening of the cocao bar, 20 % off all drink purchases.

The Western Montana LGBTQ+ Center: 500 N. Higgins, 3-7 pm: Pine cone crafts, cocoa bar, and Queer Makers Market.

VonCommon: 455 E. Main St, 11-4 pm. Art and craft holiday fair.

Zootown Arts Community Center:216 W. Main Street, 11-5 pm: Paint Santa’s cookie plate or ornaments (starts at $10)

There’s something for everyone at Holidays on Higgins!

Stave & Hoop Christmas Party: 8-11 PM, live performances and drink specials. No cover.

Tres Bonne:4-7 pm, Cocktails to-go, hot cocoa and coffee, food.

Thomas Meagher Bar: 8-11 pm, Winter cocktail menu, UFC fights .

Explore 30+ talented makers at the Missoula Makers Collective Market! Special thanks to Worden’s Market for providing space & power to the event.

Plan your visit! Here are some transportation and parking tips and tricks for when you head to Holidays on Higgins!

Parking is FREE on the weekends in all parking spaces Downtown, including the parking garages
YES – the gate arms are down in the garages 24/7. NO – you don’t have to pay for parking evenings (after 6pm Mon-Fri) and weekends, but you still have to take a ticket.
YES – Parking spots designated as leased spaces in the parking garages ARE AVAILABLE for public use evenings and weekends. NO – you won’t get ticketed or towed if you park in a leased spot evenings and weekends.
Ride the Line! Mountain Line is a great way to come Downtown and save some gas. It’s also Zero-Fare and all routes come to Downtown!
Carpool! Get more information on alternative modes of transportation around Missoula from Missoula in Motion.