Downtown Missoula Boulevard Banner Program Street Decor

What Is the Downtown Missoula Boulevard Banner Program? 

The Downtown Missoula Boulevard banner Program allows local non-profit organizations to display custom banners on light pole fixtures across eight zones in Downtown Missoula. The Downtown Missoula Partnership (DMP) and Missoula Downtown Association (MDA) formally manage the program.

This program was created in 1999 with support from the City of Missoula and the Missoula Redevelopment Agency. The program’s goals are to:

  • Identify the Downtown service area
  • Activate public spaces
  • Add color and vitality to Downtown streetscapes
  • Publicize a variety of events, activities, and attractions that draw people to Downtown Missoula
For more details about the program and the reservation process, review our resources below. 

 

Banner Program Overview Sheet

Banner Program Resource Guide

How Can I Book Out Banner Space Downtown? 

Non-profit organizations interested in hanging banners in Downtown Missoula must follow the steps below:

  1. Contact the Downtown Missoula Partnership Operations Coordinator at [email protected] or call (406) 543-4238 to inquire about availability across desired zones and dates.
  2. Submit this official inquiry form and pay a $100 non-refundable deposit, which will be applied to the total reservation fee. The remaining balance is due 30 days prior to installation.
  3. If using a new banner design, the organization must work with the DMP to submit the design for approval by the Missoula Downtown Association Executive Board and the Mayor’s Office. Once approved, they can proceed with printing and delivering the banners to the DMP for installation. If the organization is using a previously approved design, they do not need to repeat this approval process. 
  4. The DMP will then handle the installation and takedown of the banners during the corresponding placement periods.

 

In short, what is the applicant organization responsible for? 

  • Contacting the DMP and submitting the inquiry form to formally reserve banner space.

  • Paying the $100 non-refundable deposit and full reservation balance to hang banners.

  • Developing banner designs and covering the cost of production.

  • Coordinating banner delivery and pickup before and after installation.

Downtown Banner Zones 

Why Should I Book Out Banner Space Downtown? 

Booking banner space Downtown is a cost-effective way to capture the attention of the Missoula community. With significant car and foot traffic moving through the Downtown area daily, banners provide excellent visibility and impact. If you’re hosting a special event or campaign Downtown, the Downtown Banner Program offers an additional touchpoint to engage and connect with your local audience.

Downtown Banner Program FAQs 

Can only non-profits participate in the Downtown Banner Program?

Yes, only non-profit organizations may display banners Downtown. The banners must highlight events or attractions in the area and cannot advertise private events or businesses. 

 

Do I have to book a full month or an entire banner zone?

It is preferred to book an entire banner zone for a full month; exceptions can be made to book half a month, but are not promised. Partial zone reservations or every-other-pole setups are generally unavailable, as full-zone installations are more efficient for our maintenance team.

 

Is there a delay in installing my banners?

We aim to install banners at the start of your reservation period. However, banners may be installed up to five days before or after the scheduled date.